JOYA
DE NICARAGUA S.A.
June
4th, 2014
For
additional information:
Email:
press@joyacigars.com
JOYA
RED: Rediscover Joya Estelí.
You
probably know Joya de Nicaragua as the traditional maker of powerful cigars.
Think Again!
Meet
JOYA RED, a new and exciting side of JDN. Some might even call it unexpected.
Developed for the modern smoker by the youngest executive team in the industry,
together with the most senior master blenders of Nicaragua. Juan Ignacio Martinez
(31), President of JDN since 2013, led a team of contemporary executives and
experienced master blenders such as Leonel Raudez (62), JDN’s factory manager
since 1992, to create this beautiful new blend. The result, a vibrant smoke you
will enjoy anytime, anywhere; classy as always but also a lot more fun. If you
want to get technical, we created this blend with tobaccos from our beloved
home of Nicaragua.
This
time we moved away from our abundant use of ligeros and thick wrappers to blend
with more visos and lower priming Habano wrappers. The binder and filler leafs
were also grown in rich and fertile lands of Esteli, Jalapa and Condega. This
combination of premium tobaccos resulted in a balanced cigar with medium
strength and captivating flavors. All of which allow for an extremely pleasant
smoking experience.
We
are producing JOYA RED in four sizes, packed in 20 count boxes.
Short
Churchill -‐ 4 ¾ x 48
Robusto
-‐ 5 ¼ x 50
Toro
-‐ 6 x 52
Cardinal-‐
5½ x 54
JOYA
RED will be available to all retail shops during the
upcoming IPCPR 82nd Annual Convention and Trade Show on Las Vegas this July.
Drew Estate will
distribute the brand as part of our exclusive agreement
for the
USA and it will also be available worldwide through our international marketing
division and JDN’s partners.
Rediscover
JOYA, rediscover cigars!
About
JOYA DE NICARAGUA S.A.
JOYA
DE NICARAGUA S.A., is a family owned Nicaragua
based
cigar factory that handcrafts traditional cigars for the premium
luxury cigar market. First opened in 1968, it is Nicaragua’s oldest cigar
factory in operation and home to legendary JOYA DE NICARAGUA®
brand
of cigars.
JDN
is regarded by many as the patriarch crafter of the robust unique puro blends
of locally grown clack tobaccos and it’s cigars are sold in more than 40
countries around the world.
For
more information please visit, www.joyacigars.com.
