Date: February 26, 2014
FOR IMMEDIATE RELEASE Media Contact:
Liza M Santana/Gabriel Pineres 305.968.2384 /786.541.7411
SAM LECCIA READY TO PUT CIGAR INDUSTRY IN A HEADLOCK
Leccia Tobacco to release “Luchador” this coming Cinco de Mayo
(Miami, FL) February 26, 2014— Sam Leccia, President of Leccia Tobacco, is looking to put the cigar industry in a headlock with the announcement of his latest
blend, “Luchador”. Following up on the success of his much anticipated comeback
with the highly
acclaimed Leccia Black and White cigar blends,
Leccia is looking
to add a little spice and flair with his latest release.
Luchador, which translates to “wrestler” in Spanish, is an exotic
five-‐country cigar blend
hand crafted in Nicaragua, consisting of some unique tobaccos. A Mexican San Andreas Wrapper leaf surrounds a habano binder leaf grown in Ecuador. The filler consists
of viso from Esteli, Nicaragua
with ligero from Pennsylvania, USA and Jamastran, Honduras. Centering the blend is a distinctive tobacco from Ometepe, Nicaragua.
Ometepe is an island formed by two volcanoes
rising from Lake Nicaragua in the Republic
of Nicaragua. It is the largest volcanic island inside a fresh water lake in the world. The Luchador blend uses three tobaccos grown in volcanic soil: the Ometepe,
Habano and San Andreas.
The soil in these regions
is so rich that little to no fertilization is necessary.
Sam Leccia said: “I wanted to create something
fun, yet different and exciting. With Luchador being a combination of exotic blends and flavors with a Mexican wrapper, I
thought it was time
to tap into my childhood
fascination of Mexican pro wrestling. Fun branding aside, the Luchador is a seriously unique blend that goes from sweet
to spicy in 0 to 60.”
The Luchador brand will appropriately and officially launch on Cinco de Mayo (May 5th, 2014) with multiple cigar events being held throughout the U.S. Luchador
will come in four sizes: El Hombre 5x54, El Guapo 6x50, El Castigo 6x60, and the Loco Perfecto
6 x 58. They will come in boxes of 21 cigars each donning the iconic luchador mask.
Sam Leccia, the rebel child of the cigar industry and President of newly formed Leccia Tobacco
Company, released the highly rated Black and White cigar lines. Leccia Tobacco
is distributed by Torano Family Cigar Company. For more information please visit
www.Lecciatobacco.com
