La Sirena and Miami Cigar
Press Release
NEW YORK, NY
– December 12, 2013- Following a successful three-year partnership with
Miami Cigar & Company, La Sirena Cigars will become independently
owned and operated by Arielle Ditkowich as of December 31st,
2013. Ditkowich will remain at the helm, continuing to produce new and
exciting blend profiles. Arielle is excited for La Sirena's continued
growth and looks forward to 2014 projects, industry shows and travelling
to retail events.
Ditkowich
is extremely grateful for everything Nestor Miranda and the entire
Miami team has taught her during their partnership and will always look
at the Miranda family as an extension of her own. "Miami [Cigar &
Company] saw the potential in me to create a boutique brand in a
challenging business dominated by men. We worked tirelessly to create
distinct blends that appeal to aficionados looking for something unique"
Said Ditkowich.
Distribution of La Sirena and Merlion Cigars will remain under the Miami Cigar & Co. umbrella until December 31st, 2013. Starting January 1st,
2014 distribution will be handled by La Sirena. La Sirena Cigars will
continue to work with the Garcia Family at My Father Cigars and
Guillermo Leon at La Aurora Cigars to make the current Sirena and
Merlion Blends respectively.
La
Sirena Cigars will be announcing more exciting updates, find out first
by following us on Facebook, Twitter and Instagram @lasirenacigars
La
Sirena Cigars was founded in 2009 by Arielle Ditkowich in partnership
with Nestor Miranda of Miami Cigar & Co. The La Sirena Original
blend, available in six vitolas debuted in 2009 and is rolled in
Nicaragua at My Father Cigar Factory. The
brand followed up with its second release in 2012, The Merlion, created
by La Aurora in the Dominican Republic with the medium bodied, full
flavored smoker in mind. La Sirena brand cigars are distributed nationwide and available at over 300 retail stores.
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